Add Trustpilot Reviews to WordPress
In today’s competitive online world, trust is everything. One of the easiest ways to establish trust with your audience is through customer reviews. Trustpilot, with its massive reach and credibility, is one of the best platforms for showcasing reviews. But what if I told you that adding Trustpilot reviews to your WordPress site is easier than you think?
Whether you’re a beginner or an experienced WordPress user, integrating Trustpilot reviews can help boost your site’s credibility and improve customer engagement. In this step-by-step guide, we’ll walk through how to add Trustpilot reviews to WordPress site, share some expert tips, and highlight why this integration matters. Let’s dive in!
Why Should You Add Trustpilot Reviews to WordPress Site?
First things first—why should you bother adding Trustpilot reviews to your site? Well, consider this: reviews are powerful trust signals. When customers see that others have had positive experiences with your product or service, it helps them feel more confident in making a purchase. This social proof can drive conversions and build a loyal customer base.
Here are a few benefits of adding Trustpilot reviews to your WordPress site:
- Increased Credibility: Trustpilot is one of the most trusted review platforms globally, and showcasing your reviews here will help establish your brand’s credibility.
- Better SEO: Reviews can help improve your SEO rankings. User-generated content is a key factor in boosting your site’s relevance in search engine results.
- Engagement and Trust: Trustpilot reviews allow your customers to voice their opinions, making them feel heard and valued.
- Improved Conversion Rates: Research shows that businesses with positive reviews often see higher conversion rates because potential customers trust them more.
Now that you understand why integrating Trustpilot reviews is essential, let’s jump into the how.
How to Add Trustpilot Reviews to Your WordPress Site
Adding Trustpilot reviews to your WordPress site involves a few simple steps. While there are various ways to do this (using plugins, manual integration, or Trustpilot’s own tools), we’ll focus on the easiest and most effective methods. Ready? Let’s go!
Step 1: Sign Up for Trustpilot (If You Haven’t Already)
Before you can integrate Trustpilot reviews, you need to have a Trustpilot business account. Here’s how you can set one up:
- Go to Trustpilot’s Website: Head over to Trustpilot’s business page and click on “Sign Up.”
- Create an Account: Provide your business details and follow the instructions to create your account.
- Claim Your Business Profile: If your business is already listed on Trustpilot, claim it. If not, you can create a new one.
- Start Collecting Reviews: You can send review invites to your customers through Trustpilot’s dashboard. The more positive reviews you collect, the better!
Step 2: Choose a Method to Integrate Trustpilot Reviews
Now that your Trustpilot account is ready, it’s time to integrate the reviews onto your WordPress site. There are three primary methods you can use:
Method 1: Trustpilot Widget
Simple, customizable, and fast.
The Trustpilot widget allows you to embed your reviews directly onto your WordPress site with minimal effort. Here’s how to do it:
- Log in to your Trustpilot Business Account:
Go to your Trustpilot business profile and log in. - Navigate to the Integrations Tab:
Select Widgets from the integrations section. - Customize the Widget:
You can choose the appearance of the widget (stars, reviews count, or full details). Customize the colors, layout, and other settings to match your site’s design. - Copy the Embed Code:
Once you’ve finished customizing, copy the HTML embed code provided by Trustpilot. - Paste the Code in WordPress:
- Go to your WordPress dashboard.
- Open the page, post, or widget area where you want to display the reviews.
- Use an HTML block and paste the embed code there.
Method 2: Using the Trustpilot Reviews for WordPress Plugin
Easy-to-install plugin for automatic updates.
For an even simpler solution, you can use the Trustpilot Reviews for WordPress plugin. This method offers automatic updates of your reviews, making it very convenient.
- Install the Plugin:
- In your WordPress dashboard, navigate to Plugins > Add New.
- Search for “Trustpilot Reviews for WordPress”.
- Click Install Now and then Activate.
- Link Your Trustpilot Account:
Once activated, go to the plugin settings and link it to your Trustpilot account by entering your Trustpilot API key. - Customize the Display:
You can choose how the reviews are shown (e.g., slider, grid, list) and where you want them displayed (homepage, product page, etc.). - Publish the Reviews:
Save the settings and refresh your site to ensure the reviews appear correctly.
Method 3: Manual Integration Using Trustpilot API
Perfect for developers who want full control.
If you want to integrate the reviews manually for complete customization, you can use Trustpilot’s API. This method is ideal for developers who are comfortable with coding.
Create an API application
Before you can begin to integrate Trustpilot APIs with your website, the first thing you’ll need to do is create an application. Follow these steps:
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In Trustpilot Business, go to Get reviews > Invitation methods. Scroll down and click Try a different way to get reviews.
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Click Trustpilot API.
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You’ll be directed to the Trustpilot APIs page. Under Create a new application, enter a name for your application, and the domains you want to use for redirect URIs. Separate multiple domains with a new line.
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Click Create Application.
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Find your new application under Your applications.
Once you have created applications for your API, you can manage them directly within Trustpilot Business. Here’s how:
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In Trustpilot Business, go to Get reviews > Invitation methods. Scroll down and click Try a different way to get reviews.
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Click Trustpilot API.
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Under Your Applications, you can manage the settings for each application you create.
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Move the toggle to enable or disable an application.
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Click the Eye icon to view your API key or Secret.
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Click the Copy-paste icon to copy your API key or secret to your clipboard.
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Click Remove Application to delete an application.
To implement Trustpilot’s APIs for your website, check out Trustpilot API guide for developers to set them up.
To display on your WordPress Site: Use below steps:
- Fetch Reviews Using PHP or JavaScript:
Use PHP or JavaScript to pull reviews from Trustpilot and display them on your WordPress site. - Custom Design:
You can design the review section as you wish, whether that’s in a grid, slider, or any other format.
This approach gives you more flexibility but requires technical expertise.
Step 3: Customize the Display of Your Reviews
Whether you use a widget, plugin, or API integration, customization is key to making sure the reviews blend seamlessly with your site’s design. Here are some tips:
- Style the Widget: Trustpilot widgets come with customization options, such as changing colors, text, and layout. Match the widget’s appearance with your site’s design to maintain consistency.
- Use a Review Slider: If you have a lot of reviews, displaying them in a slider format can keep your page clean and engaging. Many plugins offer this feature.
- Display Star Ratings: Star ratings are one of the most impactful ways to showcase reviews. Ensure they are visible on key pages like the homepage, product pages, or the checkout page.
- Review Badges: Display Trustpilot’s review badges as part of your Trustpilot integration to show off your reputation and build trust.
Best Practices for Using Trustpilot Reviews Effectively
Okay, so now your reviews are on your site—great! But how can you maximize their impact? Here are some expert tips:
- Highlight Positive Reviews: While you can’t control what reviews you get, you can choose to highlight your best ones. A dedicated “What Our Customers Say” section with 5-star reviews will boost credibility.
- Encourage Customers to Leave Reviews: Don’t wait for reviews to come naturally. Actively encourage satisfied customers to leave their feedback on Trustpilot by sending them follow-up emails or offering incentives.
- Respond to Reviews: Show your customers that you care by responding to their reviews. Address any negative feedback professionally and thank people for their positive comments.
- Keep It Updated: As your reviews grow, regularly update the displayed reviews to keep your site fresh and relevant. Consider using an automated plugin like the Trustpilot Reviews for WordPress plugin to update the reviews dynamically.
Final Thoughts
Adding Trustpilot reviews to your WordPress site is a simple yet powerful way to enhance customer trust, improve engagement, and drive conversions. Whether you’re using a plugin, widget, or API, there are plenty of ways to seamlessly integrate Trustpilot into your WordPress website.
If you’re just getting started with WordPress or Trustpilot, don’t worry. The process is straightforward, and once you set it up, you’ll reap the benefits of increased credibility and customer trust.
Still feeling unsure? Sometimes having a professional developer can make all the difference. With over a decade of experience in WordPress development, I’ve helped countless clients improve their websites and leverage reviews to their advantage. If you’re looking for expert assistance or need help with custom WordPress solutions, don’t hesitate to reach out.
And now, I want to hear from you—have you integrated Trustpilot reviews on your WordPress site yet? What challenges have you faced? Let me know in the comments below, and let’s get the conversation started!
With this guide, you’re all set to enhance your WordPress site’s trust and credibility through Trustpilot reviews. Happy integrating!
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